How Social Media has changed humanity?
“It is our nature to be social”, true, and I could not help but wonder how social media has given a whole new meaning to the word “social”. It has opened doors to meet new people, make bigger communities, and most importantly provided a platform to talk your mind out. With the advent of Orkut, Facebook, Twitter, Linkedin and countless other social networks, least have we realized how this has metamorphosed us into digital beings.
Last week as I spoke at the NASSCOM Emerge Friday 2.0 and while sharing my experience on the Causeaneffect.org NGO initiative, it dawned onto me that social media has always been around, only its importance has accentuated in the last few years. Attending conferences all over the world and presenting the case of social media and the experiences of iridiumInteractive, it was pretty apparent that social media has no barriers across countries, it is a unified digital revolution that has been transforming our lives, only under different names since more than a decade. How has it changed our lives has not been introspected yet.
Fast times at iridium Interactive
Sometimes there is no better place to start than right in the middle. So keep the title of this post in mind and bear with me. The excitement of the past two weeks has made it a little difficult for me to summarize and I’ll try to make my experiences at iridiumInteractive as clear as possible.
First was this fantastic meeting with a 37 year old CEO of a large Indo-American business house for which I had gone with Sriram, CEO at iridiumInteractive. A first generation entrepreneur and the driving force behind this group with extremely diverse interests, he had approached iridium to manage his group’s online reputation. Sounds straightforward, right?
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Social Media Policy of iridiumInteractive
Companies have made it big and some companies have made blunders with social media. When Nestle’s social media representative got rude with their already enraged consumers, things snowballed and Nestle once reputed for its transparency was jeered at for their non courteousness.
Social Media Policy or the policy that keeps employees within boundaries is much needed for any company who wants to control its social media endeavours.
iridiumInteractive has come up with its own Social Media Policy that will aid their clients and their own social media activities. Our intent was to keep it as simple as possible and not confuse our social media representatives with complicated legal jargons. Absorb this and become ready for social media. Also read the social media etiquette blog as it is closely related to this policy.
Social Media for NGOs..4 Starters to Get You Moving
social media for NGOs
Organizations need a variety of online supporters. They need customers who buy their products, evangelists who promote their brand, mavens who add intellectual value, their own employees who speak out and increase the goodwill towards the brand and a silent audience of undecided’s who fall in none of these categories. Large organizations are blessed with followers and fans instantly. Their timelines and fan pages are bombarded with complaints, compliments and a lot of spam. Small organizations need to work harder and smarter to achieve their social media objectives. But what about NGOs? How does one leverage social media for NGOs?
Socialmedia-ness for Small and Smart Business Owners
After talking about some small businesses who have made it big with social media. Now is your chance to follow suit and let the green notes flow into your business with this social media guide. But remember that just opening numerous social media accounts is not enough. As I always say have a plan, be determined and treat this as a full time business plan. Social media marketing is not a “walk in and receive instant results” platform; patience, perseverance and continuous steady efforts is what makes success stories with an earnest and honest approach.
