Archive for October, 2008

The rise and rise of Intermediaries.

Most brands across sectors are working on improving their e-channel business contribution.
In this light, it is important for marketers to understand the dynamics and power of new and online intermediaries in any online marketplace.
The e-channel would be distinctly different from the channels that brand owners and business practitioners have experienced during their real working [...]


Festival of Lights at iridiumInteractive

Diwali Dhoom at Iridium Interactive
Festivals come and go every now and then, but there are some festivals we wish will never go, those we wish were there every day. Diwali “The Festival of Lights” is one of them, the day when all our faces are lit like 1000 candle bulbs, the day when all our [...]


The Disciple: SCORM Compliant Learning Management System

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn”- Alvin Toffler.


Glug Glug…Let’s Blog

Organisations, be they established centuries old global MNCs or bootstrapped startups are always on the lookout for ways and means to spread their buzz among the teeming hundreds and millions.A Decorative Paints company would want to reach out and market its latest variant and products from across its wide portfolio such as Oil Bound Distemper [...]


What an idea!!!!

On the occasion of its tenth birthday, Google has come up with a novel project -Project 10 to the 100. This time it is about doing our bit (wish I could change this “bit” to tera bytes) for the betterment of the society. Google invites people to come up with ideas that can make this [...]