Archive for March, 2010
Top 7 Free Social Media Monitoring Tools
“Social networking has become a fundamental part of the global online experience,” commented John Burbank, CEO of Nielsen Online. And I could’nt less agree. There are so many conversations happening online among 1.5 billion internet users. It is hard to keep a track of all the buzz. Who? Where? and When? [...]
Why Social Media Monitoring?
With my experience in this sphere for some time it is my observation that social media is spreading like a wild fire and every company’s desire to be a part of what is being said about them on their brands, products, services and finally their reputation in the market.
Social media includes blogs, forums, wikis, tags [...]
A Primer On Social Media Monitoring
After taking a deep dive into social media and marketing, we will now turn the tide towards introducing an integral part of social media, namely social media monitoring. This is imperative to every company who wants to measure their activities on social media.
Also known as social reputation management, or online reputation [...]
Why consumers befriend their companies on social media?
Just to cut a long story short. First social media was introduced for networking, socialising, tracing back old friends, school friends etc. Like minded people started discussing their common topics. They discuss, complaint and even rave their favorite or not so favorite brands here…
Companies have their own reasons to join the social [...]
Classic Case of what not to do on Social Media!!
Social Media Etiquette and handling PR is a very critical to any company in social media. Consumers interactions have compelled companies to plunge in social media to be a part of these conversations. As today i was reading what could be the biggest social media/ PR debacle ever. I am talking about the food giant [...]
