“Social networking has become a fundamental part of the global online experience,” commented John Burbank, CEO of Nielsen Online. And I couldn’t agree more. There are so many conversations happening online among 1.5 billion internet users that it is hard to keep a track of all the buzz. The ’Who, Where and...
read moreWith my experience with iridium in this sphere for some time, it is my observation that social media is spreading like wild fire and it is every company’s desire to be a part of what is being said about them, their brands, products, services and finally, their reputation in the market. Social media includes blogs, forums, wikis,...
read moreAfter taking a deep dive into social media and marketing, we will now turn the tide towards introducing an integral part of social media, namely social media monitoring. This is imperative to every company who wants to measure their activities on social media. Also known as social reputation management, or online reputation...
read moreTo cut a long story short, social media was first introduced for networking, socializing, tracing back old friends, school friends etc. Like minded people started discussing their common topics. They discuss, complain and even rave about their favorite or not so favorite brands here. Companies have their own reasons of joining...
read moreSocial Media Etiquette and handling PR is very critical to a company in social media. Consumer interactions have compelled companies to plunge into social media to be a part of these conversations. Today I was reading what could be the biggest social media/PR debacle ever. I am talking about the food giant Nestle who, till a few...
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