Social Media Etiquettes

Social media is like any face-to-face conversation. It is essential to understand the proper way to converse and behave online. I feel it is important to throw some light on social media etiquette and “why” people should be at their best just as they are in a live social environment. While there are many social media...

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Social Media and B2B Marketing

So far all I have shared with you is the use of social media to address your audience, in particular consumers. But on a wider perspective our audience- our stakeholders- consist of our clients, employees, suppliers, or even consultants and vendors we deal with in our day to day business. Social media marketing and networking is ...

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NASSCOM and iridium’s pledge for a Clean Delhi!!

NASSCOM Foundation in India partnered with Let’s Do It Delhi to help clean up Bhikaji Cama Place in Southwest Delhi, India on 20th March, 2010 at 7:30 in the morning. The small but inspired NF team comprised of 31 volunteers from various Indian companies like Newgen Software, WNS, iridium Interactive, MphasiS and...

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Integrating Traditional Marketing and Social Media

While writing a lot on social media marketing and reading a very interesting case study on traditional marketing versus social media, I understood one common debate marketing experts and social media experts have constantly- do traditional marketing and social media contradict each other or compliment? Think of the evolution of...

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From dis-engaging to re-engaging the Social Quotient of your employees

So, now having filled you in on the basics of Social Media in my previous few blogs, I shift to the next level of social media insights. With the right base of understanding about this medium, your company can take a leap to explore it as a sand box experiment. Companies in India that block and dis-engage the social network...

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