“If you cant measure it, you can’t manage it.” as rightly quoted by management guru, Peter Drucker. This is exactly what social media monitoring attempts to do. There are millions of conversations happening and by now if you have been reading my blogs, the message is loud and clear. If you cannot measure them with a...
read more“We have seen a clear evolution in demands from our customers. They are better informed and far more sophisticated in their expectations and requirements.”- Mark Redgrave of Hapax. True!! With the advent of social media they now have their own platform to express their views and opinions. The main intention behind social media...
read moreTwitter’s homepage got a new look on Tuesday, March 30, 201o; featuring a scrolling list of “top tweets” designed to attract non-members who can have a look at what they are missing. This is a great step to lure non-tweeters to sign up to twitter. Twitter’s new homepage design was mentioned as a test and...
read moreThere are many options available for companies to measure their social branding and reputation, a few of which I have discussed in my last blog. Some more analytical tools that are worth mentioning are Google Blog search, Summarize or Twitter Search, Google Alerts, Trendpedia and Blogpulse. The web list seems to be getting...
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