The NASSCOM India Leadership Forum (NILF) drummed in one core thought – loud and clear to all assembled delegates – ‘The old order changeth’. It is important to find ways to work differently, more efficiently and more productively. It is not enough to try to do the same thing in the same manner. The need is to change the...
read moreComing February –The world descends on Mumbai. February of every year, the city of Mumbai sees a different profile of visitors – not just the filmstars, sportstars and political leaders but the stalwarts of the global IT world. The NASSCOM INDIA Leadership Forum (NILF) has become an event that has become a ‘Must-Attend...
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I was fortunate to be a chosen delegate at a recent International Conference. The Conference on Data Security was organized by DSCI – Data Security Council of India. This body has been set up to work on systematizing the processes of Cyber Information Security and controlling Cyber Crimes. Ensuring the security of data and...
read moreIn the midst of all the project deadlines, slowdowns, downturns, meltdowns, bailouts and other new terms added to the English lexicon, it might also make for spending some time to brush up on our good old Queen’s English. There have been ample odes, paeans and white papers written about the longevity and competitive sustainable...
read moreMost brands across sectors are working on improving their e-channel business contribution. In this light, it is important for marketers to understand the dynamics and power of new and online intermediaries in any online marketplace. The e-channel would be distinctly different from the channels that brand owners and business...
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