WagonR Think Big Challenge 2 case study iridium Interactive

“The Challenge was Bigger and so was our intent”; these lines would be apt for the entire team here which literally gave wings to this activity. Just a few days old at iridium (Delhi office), I was put in the team to work on this project. We were given a flat 15 days to get the new design and the entire back-end implemented, but...

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Monitoring the Sentiment behind every Social Media Conversation

“We have seen a clear evolution in demands from our customers. They are better informed and far more sophisticated in their expectations and requirements.”- Mark Redgrave of Hapax. True!! With the advent of social media they now have their own platform to express their views and opinions. The main intention behind social media...

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Top 7 Free Social Media Monitoring Tools

“Social networking has become a fundamental part of the global online experience,” commented John Burbank, CEO of Nielsen Online. And I couldn’t agree more. There are so many conversations happening online among 1.5 billion internet users that it is hard to keep a track of all the buzz. The  ’Who, Where and...

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ii MAKES A HEART-TO-INTERNET CONNECTION FOR MARUTI

India’s largest car manufacturer, Maruti, was launching a new scheme allows NRIs to gift a Maruti car to a person in India. The scheme would offer NRIs special prices, payment options and home delivery services. Objective iridium Interactive (ii) has a long standing e-business and Internet solutions relationship with Maruti...

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Suzuki’s Magical Online Car buying experience

iridium Interactive’s long standing e-business and Internet solutions relationship with Maruti Udyog received a further boost. iridium Interactive launched the innovative and highly evocative community portal http://www.Marutinri.com. The website is truly interactive, simple and easy to navigate. It is transparent and...

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