Monitoring the Sentiment behind every Social Media Conversation

“We have seen a clear evolution in demands from our customers. They are better informed and far more sophisticated in their expectations and requirements.”- Mark Redgrave of Hapax. True!! With the advent of social media they now have their own platform to express their views and opinions. The main intention behind social media...

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Top 7 Free Social Media Monitoring Tools

“Social networking has become a fundamental part of the global online experience,” commented John Burbank, CEO of Nielsen Online. And I couldn’t agree more. There are so many conversations happening online among 1.5 billion internet users that it is hard to keep a track of all the buzz. The  ’Who, Where and...

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iridium Interactive Reinvents Wockhardt’s Brand Presence

“Good work begets more work”- a phrase that can well define the work done at iridium Interactive. Owing to large health care biggies of India that Iridium has worked with in the past like Fortis, Moolchand, Modicare,and Ranbaxy ,to name a few, WockHardt Hospitals decided to avail iridium’s services to recoup their website,...

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iridium Interactive Reinvents Wockhardt’s Brand Presence

“Good work begets more work”- a phrase that can well define the work done at iridium Interactive. Owing to large health care biggies of India that iridium has worked with in the past like Fortis, Moolchand, Modicare,and Ranbaxy ,to name a few, WockHardt Hospitals decided to avail Iridium’s services to recoup their website,...

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iridium Interactive empowers Moolchand employees’ through “Veda”-the Enterprise2.0 solution

Moolchand has a half-century-old tradition of caring healthcare. As one of India’s foremost names in healthcare, Moolchand has been setting standards for the past half century. At the Medcity campus, Moolchand offers more than 40 super-specialties, round-the-clock services: Emergency, Ambulance, Radiology, Pathology, Blood...

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Healthcare 2.0 Innovative Campaign

Imagine a nurse singing a lullaby to you or the doctor walking in a spiderman garb with a stethoscope hanging around his neck will no longer be unheard of concepts, looking at the way health scenario is changing in India. Moolchand Medcity is the only global healthcare brand to have initiated such a campaign which captures the voice...

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