Network with a cause – Public Health Global Network Goes Live !

At II every day there is a new story, a new learning, new paths explored. This time around its a website with a dfference. A networking tool which creates not a social networking site for fun but a tool that actually creates social awareness in the public health sector. The website: http://www.publichealthglobal.org was designed...

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Online marketing for non profits: Increasing Awareness through Social media

This is the start of iridium Interactive’s marketing series for NGO’s. The three part series will speak about using Social Media to 1. Increase awareness 2. Raise funding 3. Increase volunteering In this post, we will focus on trying to using techniques we feel have worked for iridium’s clients and give you working...

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AeA launches Punni Ki Kahaniyan: Follow her on facebook now!

Aide et Action-South Asia along with its Social Media Partner, iridium Interactive and Print partner, The Hindu launched Punni ki Kahaniyan, a Short Film series about Multi Culturalism at Ravindra Bharathi, Hyderabad on 26th October 2010. The initiative of Punni ki Kahaniyaan is aimed at fostering the values of multiculturalism and...

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Monitoring the Sentiment behind every Social Media Conversation

“We have seen a clear evolution in demands from our customers. They are better informed and far more sophisticated in their expectations and requirements.”- Mark Redgrave of Hapax. True!! With the advent of social media they now have their own platform to express their views and opinions. The main intention behind social media...

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Top 7 Free Social Media Monitoring Tools

“Social networking has become a fundamental part of the global online experience,” commented John Burbank, CEO of Nielsen Online. And I couldn’t agree more. There are so many conversations happening online among 1.5 billion internet users that it is hard to keep a track of all the buzz. The  ’Who, Where and...

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Some voices concern us…

Recently, as a representative of iridium Interactive and the Cause an Effect Foundation, I was honored with the Udyog Rattan Award in recognition of contributions towards the empowerment of the disabled. The Udyog Rattan Award is conferred by the Institute of Economic Studies in New Delhi, one among the country’s premier...

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