Interactive Marketing | iridium Interactive Blog

WagonR Think Big Challenge 2 case study iridium Interactive

May 28, 11

Posted by Gautam Seth in Announcements, Automotive, Case studies, Interactive Marketing, Life at iridium, Others, innovation, iridium Interactive News

“The Challenge was Bigger and so was our intent”; these lines would be apt for the entire team here which literally gave wings to this activity. Just a few days old at iridium (Delhi office), I was put in the team to work on this project. We were given a flat 15 days to get the new design and the entire back-end implemented, but...

Online reputation management – a iridium Interactive case study

Nov 11, 10

Posted by Salaudin in Case Studies, Interactive Marketing, Social Media, Social Media Monitoring

Intellectual property aside, a company’s reputation is pretty much in the public domain. While everyone hopes that their company is well liked, it is a bad idea to take this assumption for granted. The internet’s increasing reach make it a medium hard to ignore. When your online reputation is taking a beating staying...

Aide et Action South Asia signs up iridium Interactive as Social Media Partner

How powerful is the voice of the social public? It demonstrated considerable might during issues such as the Iran election, Haiti earthquake and the Pepsi refresh project. Now it’s time to use this medium for a much broader social change. Aide et Action [South Asia], an organization working to empower people by providing quality...

Comments, anyone?

Oct 18, 10

Posted by Salaudin in Crowd Sourcing, Interactive Marketing, Others, Social Media, Social Media Marketing

We’ve been here for a while, posting ideas on the blog and our thoughts about various happenings in the industry and trends that are set to shape how we use the internet. One thing that we notice everytime we post on the iridium blog is the lack of comments. And hey, this is no impassioned plea for you to click on the comments...

Why Social Media Monitoring?

With my experience with iridium in this sphere for some time, it is my observation that social media is spreading like wild fire and it is every company’s desire to be a part of what is being said about them, their brands, products, services and finally, their reputation in the market. Social media includes blogs, forums, wikis,...

Why consumers befriend their companies on social media?

To cut a long story short, social media was first introduced for networking, socializing, tracing back old friends, school friends etc. Like minded people started discussing their common topics. They discuss, complain and even rave about their favorite or not so favorite brands here. Companies have their own reasons of joining...