Online marketing for non profits: Increasing Awareness through Social media

This is the start of iridium Interactive’s marketing series for NGO’s. The three part series will speak about using Social Media to 1. Increase awareness 2. Raise funding 3. Increase volunteering In this post, we will focus on trying to using techniques we feel have worked for iridium’s clients and give you working...

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How Social Media has changed humanity?

“It is our nature to be social”, true, and I could not help but wonder how social media has given a whole new meaning to the word “social”. It has opened doors to meet new people, make bigger communities, and most importantly provided a platform to talk your mind out. With the advent of Orkut, Facebook, Twitter, Linkedin and...

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Social Media Policy of iridium Interactive

Companies have made it big and some companies have made blunders with social media. When Nestle’s social media representative got rude with their already enraged consumers, things snowballed and Nestle once reputed for its transparency was jeered at for their non courteousness. Social Media Policy or the policy that keeps...

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Social Media for NGOs..4 Starters to Get You Moving

Organizations need a variety of online supporters. They need customers who buy their products, evangelists who promote their brand, mavens who add intellectual value, their own employees who speak out and increase the goodwill towards the brand and a silent audience of undecided’s who fall in none of these categories. Large...

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Socialmedia-ness for Small and Smart Business Owners

After talking about some small businesses who have made it big with social media. Now is your chance to follow suit and let the green notes flow into your business with this social media guide. But remember that just opening numerous social media accounts is not enough.  As I always say have a plan, be determined and treat this as...

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Small Businesses get savvy with Social Media

Not long before when large brands started reaping profits, small companies raised their heads to this phenomenon called Social Media. Social Media Marketing that was once seen as off-bounds for small businesses has finally caught the fancy of small business owners. Its about time that they have realized social media is “one size...

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