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Top 7 Free Social Media Monitoring Tools

Sriram Bharatam — Wed, 31 Mar 2010 13:31:27 +0000

“Social networking has become a fundamental part of the global online experience,” commented John Burbank, CEO of Nielsen Online. And I couldn’t agree more. There are so many conversations happening online among 1.5 billion internet users that it is hard to keep a track of all the buzz. The ’Who, Where and When’ of these conversations is what social media monitoring tools track.

Here are some free Social media monitoring tools that you can use to assess all social media metrics.

1. How Sociable: it is a free tool that defines simplicity. Just punch in the brand you want to measure metrics for and you will get the visibility score for it across 32 social networks. http://www.howsociable.com/

2. Addict-o-matic: This tool provides you with a comprehensive view of discussions on a topic across the most popular social networks. In just one view you can see all the discussions on all popular social networks and blogs. http://addictomatic.com/

3. Technorati- This tool is used to find top blogs and posts on any searched item. http://technorati.com/

4. Google Blogsearch- This is also a blog oriented tool that generates top discussions happening in blogs on a topic you want to search for. http://blogsearch.google.com/

5. Googletrends- Shows the worldwide traffic/searches of this particular keyword. http://google.com/trends

6. Twitterstats- This is one tool that serves all my twitter purposes. It shows all the relevant twitter stats for the Iridium account and allows comparisons with other accounts too. One stop for all twitter analytics is what this tool is all about. Check it out on http://www.twitterstats.com/

7. Quantcast- This tool is apt for tracking traffic to a particular website and gives Graphical display and demographics wise data segregation. http://www.quantcast.com/

There are numerous free tools available but its your requirements that defines your choice. After my stint in social media monitoring, these are the top 7 tools I frequently use.

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iridium Interactive Reinvents Wockhardt’s Brand Presence

Purf — Sun, 20 Dec 2009 11:30:50 +0000

“Good work begets more work”- a phrase that can well define the work done at iridium Interactive. Owing to large health care biggies of India that Iridium has worked with in the past like Fortis, Moolchand, Modicare,and Ranbaxy ,to name a few, WockHardt Hospitals decided to avail iridium’s services to recoup their website, hence brand. Seeing these brands transformed and elevated, Wockhardt saw the opportunity to revive their website in lieu with their current business objectives. Apart from the brand lineage iridium has been associated with, it was their 360 degree approach of bringing about strategy, design, technology and marketing in all their endeavors that made Wockhardt come up to iridium. Wockhardt had their objective for their new website clearly laid out, that was to:
• Aggregate the presence of multiple cities in one single website.
• Create brand presence for Wockhardt’s select specialties.
• Cater to specific stakeholders, particularly- international patients.

Iridium has created microsites that combines all the success stories and medical breakthroughs done by Wockhardt.International Patients are now able to avail Wockhardt’s services with the help of the new section incorporated in the new website solely for them.

This new website not only created brand visibility for Wockhardt, it also showcased and marketed their services and expertise to all their patients and users from different parts of the world.

“iridium’s extensive experience of working with the stalwart of medical care industry was made full use of while designing Wockhardt’s website.” As stated by one of iridium Interactive’s team members.

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iridium Interactive Reinvents Wockhardt’s Brand Presence

Purf — Sun, 20 Dec 2009 06:21:44 +0000

“Good work begets more work”- a phrase that can well define the work done at iridium Interactive. Owing to large health care biggies of India that iridium has worked with in the past like Fortis, Moolchand, Modicare,and Ranbaxy ,to name a few, WockHardt Hospitals decided to avail Iridium’s services to recoup their website, hence brand. Seeing these brands transformed and elevated, Wockhardt saw the opportunity to revive their website in lieu with their current business objectives. Apart from the brand lineage iridium has been associated with, it was their 360 degree approach of bringing about strategy, design, technology and marketing in all their endeavors that made Wockhardt come up to Iridium. Wockhardt had their objective for their new website clearly laid out, that was to:

Aggregate the presence of multiple cities in one single website.
Create brand presence for Wockhardt’s select specialties.
Cater to specific stakeholders, particularly- international patients.

iridium has created microsites that combines all the success stories and medical breakthroughs done by Wockhardt. International Patients are now able to avail Wockhardt’s services with the help of the new section incorporated in the new website solely for them.

This new website not only created brand visibility for Wockhardt, it also showcased and marketed their services and expertise to all their patients and users from different parts of the world.

“Iridium’s extensive experience of working with the stalwart of medical care industry was made full use of while designing Wockhardt’s website.” As stated by one of iridium Interactive’s team members.

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Churning out websites faster than T20 tournament

Purf — Wed, 02 Dec 2009 05:00:42 +0000

EGS- Entertainment Society of Goa wanted to felicitate 20 landmark Indian movies that have deeply impacted Indians over its 96 years of inception. Caught with the mammoth task of short listing many thousand movies made over these years, they decided to have a contest that takes every Indian’s opinion into account.T20 Indian Cinema (T20 abbreviated for top 20) was the website that was decided to be created to aid this contest.

This is when EGS approached iridium Interactive to make an online portal for their contest that must go live within a day. As hard as it sounds iridium pulled it off brilliantly within 14 hours, much to ESG’s delight. Comprehensive and ease is what defines this website. This contest was run on that portal from November 10th to 29th.
With an over whelming response from all over the world, ESG and its esteemed panel of judges were able to bring down the long list to the top 20 movies, loved and appreciated by Indians worldwide. On November 30th EGS awarded these movies at the International Film Festival of India also known as IFFI in Goa

Living up to the famous jargon “keep it simple and swift” iridium thus makes another website in record time for another satisfied client.

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Churning out Websites faster than T20 tournament

Purf — Tue, 01 Dec 2009 06:16:53 +0000

T20- the latest cricket rave that has not missed any Indian’s glare. So much for cricket, where every Indian’s heart lies in, Indian Cinema is the next big thing that is closer or maybe even bigger than the cricket fever in India. Be it Bollywood, Tollywood or Kollywood ,Indian cinema has captivated Indians, and non Indians all over the world. How those dancing around the trees, and the song-dance sequences have caught the fancy of many international audiences and cinema lovers.
EGS Entertainment Society of Goa wanted to felicitate 20 landmark Indian movies that have deeply impacted Indians over its 96 years of inception. Caught with the mammoth task of short listing many thousand movies made over these years, they decided to have a contest that takes every Indian’s opinion into account.T20 Indian Cinema (T20 abbreviated for top 20) was the website that was decided to be created to aid this contest.
This is when EGS approached iridium Interactive to make an online portal for their contest that must go live within a day. As hard as it sounds iridium pulled it off brilliantly within 14 hours, much to ESG’s delight. Comprehensive and ease is what defines this website. This contest was run on that portal from November 10th to 29th.
With an over whelming response from all over the world, ESG and its esteemed panel of judges were able to bring down the long list to the top 20 movies, loved and appreciated by Indians worldwide. On November 30th EGS awarded these movies at the International Film Festival of India also known as IFFI in Goa

Living up to the famous jargon “keep it simple and swift” iridium thus makes another website in record time for another satisfied client.