If the Ramayana were to happen in the time of Facebook

In such a hyper connected world, is it possible to imagine that we can live without the internet? Can we now imagine life without that daily dose of connectivity that facebook provides us? Difficult. But there was a time when life was not as complicated as it now has become. This here is a light hearted take on what would happen if...

read more

How Social Media has changed humanity?

“It is our nature to be social”, true, and I could not help but wonder how social media has given a whole new meaning to the word “social”. It has opened doors to meet new people, make bigger communities, and most importantly provided a platform to talk your mind out. With the advent of Orkut, Facebook, Twitter, Linkedin and...

read more

Social Media Policy of iridium Interactive

Companies have made it big and some companies have made blunders with social media. When Nestle’s social media representative got rude with their already enraged consumers, things snowballed and Nestle once reputed for its transparency was jeered at for their non courteousness. Social Media Policy or the policy that keeps...

read more

Social Media for NGOs..4 Starters to Get You Moving

Organizations need a variety of online supporters. They need customers who buy their products, evangelists who promote their brand, mavens who add intellectual value, their own employees who speak out and increase the goodwill towards the brand and a silent audience of undecided’s who fall in none of these categories. Large...

read more

Socialmedia-ness for Small and Smart Business Owners

After talking about some small businesses who have made it big with social media. Now is your chance to follow suit and let the green notes flow into your business with this social media guide. But remember that just opening numerous social media accounts is not enough.  As I always say have a plan, be determined and treat this as...

read more

Small Businesses get savvy with Social Media

Not long before when large brands started reaping profits, small companies raised their heads to this phenomenon called Social Media. Social Media Marketing that was once seen as off-bounds for small businesses has finally caught the fancy of small business owners. Its about time that they have realized social media is “one size...

read more