Fast times at iridium Interactive
Sometimes there is no better place to start than right in the middle. So keep the title of this post in mind and bear with me. The excitement of the past two weeks has made it a little difficult for me to summarize and I’ll try to make my experiences at iridiumInteractive as clear as possible.
First was this fantastic meeting with a 37 year old CEO of a large Indo-American business house for which I had gone with Sriram, CEO at iridiumInteractive. A first generation entrepreneur and the driving force behind this group with extremely diverse interests, he had approached iridium to manage his group’s online reputation. Sounds straightforward, right? The twist came when his queries shifted from being merely branding oriented to how we could use our web expertise to help his group’s business model using the internet. The fact that the internet is now an unavoidable force in every field hit me just then. Resistance is futile, Douglas Adams had written and I think thats the way with the internet and the revolution that is social media. Just as the impact of this conversation started to sink in, Sriram announced that I would be managing the client’s reputation enhancement efforts from @iridiuminter’s side. So here I am at iridium, happily creating conversations about a company that is creating an economically viable ecosystem in rural India using IT.
Second was a NASSCOM Friday 2.0 session I attended at the Taj Deccan. The topic was core IT related, concerning how organizations could derive maximum value from IT through effective service management . The session was a revelation in itself in the sense that these were problems that I had never even knew existed and here people were discussing them and offering custom solutions!
Third I think is how we are helping a leading B school on the west coast solve a communication roadblock which they have found hard to solve. The problem has dominated our discussions at iridium over the past few weeks and the elusive solution is now taking shape on Sailesh’s laptop.
Even as I speak, Sailesh is putting the last touches to the B-school ppt and Purvvi is creating a survey for a major telecom firm that has approached us with their problems. Time is certainly at a premium and the enthusiasm in our team is contagious!
Here’s looking forward to more such excitement!
Talk to us @iridiuminter, we’re extremely patient listeners and even better problem solvers
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