Social Media Policy of iridiumInteractive
Companies have made it big and some companies have made blunders with social media. When Nestle’s social media representative got rude with their already enraged consumers, things snowballed and Nestle once reputed for its transparency was jeered at for their non courteousness.
Social Media Policy or the policy that keeps employees within boundaries is much needed for any company who wants to control its social media endeavours.
iridiumInteractive has come up with its own Social Media Policy that will aid their clients and their own social media activities. Our intent was to keep it as simple as possible and not confuse our social media representatives with complicated legal jargons. Absorb this and become ready for social media. Also read the social media etiquette blog as it is closely related to this policy.
Social Media for NGOs..4 Starters to Get You Moving
social media for NGOs
Organizations need a variety of online supporters. They need customers who buy their products, evangelists who promote their brand, mavens who add intellectual value, their own employees who speak out and increase the goodwill towards the brand and a silent audience of undecided’s who fall in none of these categories. Large organizations are blessed with followers and fans instantly. Their timelines and fan pages are bombarded with complaints, compliments and a lot of spam. Small organizations need to work harder and smarter to achieve their social media objectives. But what about NGOs? How does one leverage social media for NGOs?
Socialmedia-ness for Small and Smart Business Owners
After talking about some small businesses who have made it big with social media. Now is your chance to follow suit and let the green notes flow into your business with this social media guide. But remember that just opening numerous social media accounts is not enough. As I always say have a plan, be determined and treat this as a full time business plan. Social media marketing is not a “walk in and receive instant results” platform; patience, perseverance and continuous steady efforts is what makes success stories with an earnest and honest approach.
Small Businesses get savvy with Social Media
Not long before when large brands started reaping profits, small companies raised their heads to this phenomenon called Social Media. Social Media Marketing that was once seen as off-bounds for small businesses has finally caught the fancy of small business owners. Its about time that they have realized social media is “one size fits all”. So, simply put it, any SME can experiment and create their formula to leverage their business potentials..Its becoming more evident by the day that every company is finding its unique recipe..and breaking the social beat!
Marketing has completed a full circle with social media. It started with making products customized to the needs of the consumers, then with the modernization of industries consumers were happy with what they were being provided for by the companies. With the advent of Social media, customers want a say in the products being offered to them, whether they are small businesses or large. Thus bringing in the importance of small businesses to reach out to their customers to understand their needs and build a rapport with them.
Social Media takes Charge when Volcanic Ashes disrupts Air Travel
In times of emergencies social media has evidently become the mainstream media. When Eyjafjallajökull, a big volcano in Iceland causes mayhem in Europe last week, stranded people look to social media for solutions, suggestions or simply just news. Tweets appear as fast as a second if you search for “Volcano” on twitter. Seemingly the airline industry is the worst affected by nature’s fury, as flights are delayed with no assurance of when their services can be restored. As this volcano sends out ashes in the sky, flights get indefinitely delayed sending travelers to looks for other alternatives, rescheduling flights, hotel rooms, and book train tickets or even rent cars. Few airlines have been clever enough to stay in touch with the estranged passengers through their social networks while some do not bother adding to their customer’s anger.
