iridium Interactive takes Numero Uno’s fashion culture forward
Numero Uno is India’s earliest and leading denim apparel manufacturer. The website reflects and builds upon the classy, sensual and provocative aura of the Numero Uno culture. To maintain this characteristic, iridium Interactive used several Flash effects as part of the concept images that scrolled, faded and merged with visuals of casually sexy models. A section on the various collections, designs and products was introduced.
The website is almost entirely visually driven with the images mirroring Numero Uno’s marketing and advertising campaigns. iridium Interactive thus kept the site aligned with the whole fraternity experience of Numero Uno. The site also seeks to expand the Company’s audience and at the same time create brand loyalty and a community through the introduction of the Talent Support section.
The Talent Support section is a very innovative way of bringing modelling talent to the fore by creating an in-house community of aspiring, would-be models.
The various portfolio sections (both Men and Women), wallpaper downloads consisting of high definition visuals and Flash effects combine to make the site a ‘must see’.
“This is not iridium Interactive’s first foray into the world of high fashion websites. The company has previously developed and created sites for the Rajasthan Spinning and Weaving Mills Limited – makers of the famous and highly respected Mayur Suitings, Stanza a Premium Brand for Menswear and an Online store for Tweens Lingerie” – said Manish Kumar, Practice Head, iridium Interactive.
http://www.numerounointl.com
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